iTunes: Are Movies and TV Shows Coming to Canada Soon?
March 7, 2007, 10:07 AM | 16 Comments
Apple’s recent foray into the home theatre market segment has got me interested. The Apple TV (or iTV as it was formerly known) is an intriguing product that I think has a lot of potential… at least in the United States. What I’m wondering about though is when (if ever) Apple will make that same TV and movie content that’s available to the US iTunes store available here in Canada.
While it’s not heavily featured on Apple’s Canadian website at the time of this writing, Apple TV still is being advertised and sold north of the border. Obviously it’s not being delivered yet – Apple has already pushed back the ship-date and the reasons have been heavily debated and discussed. Hopefully though, the fact that Apple is still choosing to market this product in several areas where the iTunes store doesn’t carry the very content the Apple TV is meant for means that they are well on their way to actually releasing some good content here in Canada.
Over the past couple of months, I’ve done more than a few searches trying to find some information about whether or not Apple plans to bring this content to the Canadian iTunes store and haven’t really come up with anything definite. On Monday though, Apple released an update to its iTunes software that may contain the biggest hint yet. If you take a look at the parental controls preferences in iTunes 7.1 you’ll see that there is now a drop-down box that allows you to select a rating system to use for movies and TV shows based on a select group of countries (Australia, Canada, Ireland, New Zealand, the United Kingdom and the United States).
As far as I know, the only country where you can actually purchase movies and TV shows from the iTunes store is in the United States. So, is this a hint of what’s to come? Or is it just Apple being thorough?
Here’s what I think: I think that Canadians (as well as Australians, the Irish, New Zealanders and Britains) are going to get the same type of content that’s available to US customers. TV shows, movies – I think they’re both on the way.
If you’ve read carefully up to this point, you’ll notice that I emphasized the word ‘type’ when I said “Canadians are going to get the same type of content that’s available to US customers.” Why? Read on…
Back in October of 2005, Apple released their long-awaited 5th generation iPods with video-playback capabilities. Along with that release, Apple also announced that they’d be releasing all episodes of 5 popular ABC TV shows for download from the iTunes store. It was great news… for US citizens anyways. Meanwhile, here us Canadians are, patiently waiting almost a year and a half later and we still don’t even have those 5 shows from ABC available on our iTunes store, let alone the 250 different TV series that are now available to customers in the US.
I believe the main reason for this delay is, as always, the CRTC (Canada’s Radio-television and Telecommunications Commission, the governing body that polices the airwaves). If you’re not familiar with the CRTC, it’s basically Canada’s version of the FCC. Now, I don’t claim to know all about the inner-workings of the CRTC, but I’m pretty sure that all their policies have to fall under one master-policy that sums up any initiative that the CRTC has in place now, and will put into place in the future. I firmly believe that that policy goes something this: “We, the CRTC, hate people.” If you are Canadian, you know exactly what I mean.
Seriously though, from what I’ve read, the problem (or delay if you will) with making this content available to Canadian customers through the iTunes store is that our process here in Canada is a lot different that in the United States. In Canada, our TV networks purchase distribution rights for any US-produced/distributed (or any other country for that matter) television show or event, essentially inserting another cook in the kitchen. So what does all that mean? Well, I think it means that Apple would not only have to negotiate contracts with the original producer/distributor of the show, but they’d also have to negotiate a contract with the Canadian distributor of said TV show.
For example, in Canada, Global Television owns the distribution rights for my favourite show, 24. 24 is produced and distributed by FOX in the US and, as I understand it, Global had to negotiate their distribution rights with FOX. For the iTunes store in the United States, all Apple has to do is enter a contract with FOX to distribute their show. In Canada though, Apple would have to negotiate with FOX and again with Global to get that same show into its Canadian iTunes store. So, whose fault is it… Apple’s? I doubt it. Is it the network’s fault for being too stringy with their rights? Possibly, but I think it’s more likely that there an issue higher up, and that’s where the CRTC comes in.
As far as the movies go, I’m not too sure what the hold-up is, but it could be sort of the same idea. I’m pretty sure there are Canadian distribution companies that buy the rights from the major US studios. Having said that, it seems to me like the movies would be a much easier bridge to cross, so why don’t we have movies yet?
Unfortunately, from what I can find, there haven’t been any public statements as to why it’s taking so long for iTunes to get TV shows and movies here in Canada, and I think that’s sad. Canadians want to be able to purchase this content but we don’t know who to write to, complain to, or email to get the ball rolling a little faster.
That’s why it strikes me as odd that Apple has released the Apple TV in Canada and other markets that don’t yet have movies and TV shows available in those countries. Without that content, the Apple TV is essentially useless unless you really, really, REALLY enjoy watching endless amounts of music videos, movie trailers and video podcasts.
What that says to me, along with the latest iTunes updates, is that eventually Apple plans to have movies and TV shows available in Canada. What content and when remains to be seen, but I wouldn’t be surprised if it’s made available in the next 2 months. I also wouldn’t be surprised if it wasn’t made available in the next 2 months, but I’d definitely be disappointed. For all I know, part of the delay in shipping Apple TV could be caused by slower than expected contract negotiations for the TV and movie content in other countries.
In summary, here’s where I stand on the Apple TV – I think it’s a great product with a lot of potential. I already have an HDTV (and the hefty cable package that comes along with it) and would love to add an Apple TV to my setup. Having said that, there’s no way I’ll purchase one in hope that Apple will release the content I’m looking for (movies, and TV shows from at least the Major US networks).
Once my ‘demands’ are met, I’ll be one of the first in line (figuratively speaking of course) to drop my hard earned cash on a brand new Apple TV. Let’s face it, $349 (Canadian of course) for the functionality that it offers is a small price to pay and may be the cheapest piece of hardware you add to your home theatre setup.
So listen up Apple Canada: once you’ve got the content, you’ve got an Apple TV customer in me. I suspect many Canadians feel the same way.
Update: AppleInsider has some insight into the reasons behind the delays that have plagued the Apple TV, none of which are related to international contract negotiations. Oh well, one can dream.
Update: (Aug 8, 2007) Apparently the UK iTunes store is about to gain access to Movies and TV Shows… could Canada really be that far behind? Probably.
Update: (Dec 15, 2007) Last week Apple finally added TV shows to the Canadian iTunes store. There’s not much content in there yet and most of what’s there are shows from CTV and CBC that I have no iterest in. No movies yet either, but some progress is better than no progress at all.
Technorati Tags: Apple, Apply TV, iTunes, CRTC, Canada.
Posted in: Apple, Technology
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Comments (post your’s)
1. Craig - March 7, 2007, 10:47 AM
I think this has everything to do with advertising sales. Let’s say, I’m Global. I’m concerned about the distribution of 24 over iTunes because it MAY have an impact on viewership which may in-turn adversely affect my advertising revenue. If that is impacted, I’m not making as much money and also should be paying less to FOX to distribute the show because the ad revenue is less. This is a win-win for FOX. I’m not sure the CRTC can do anything about this, but maybe I’m completely wrong.
2. Jonathan Eckmier - March 7, 2007, 12:45 PM
Craig, I totally understand Global’s position on the issue. Obviously they’ve paid a lot of money for the exclusive Canadian rights to broadcast their shows and want to protect that investment. It is a business and Global has investors to answer to.
What I do think though is that the Canadian networks need to look at this as an opportunity for another revenue stream that may (or may not) offset any adverse effects that selling the shows on iTunes has on their advertising revenues.
If the Canadian networks are too greedy though, Apple’s hands will be tied when in comes to launching the content in iTunes in Canada. Apple wants to profit from the iTunes sales too, so if they can’t negotiate a contract with the Canadian networks that will still allow them to make some money, they won’t do anything. That’s just business.
The problem I see with the CRTC is that it gives Canadian networks a ridiculous amount of power over their broadcast rights. Example: I pay extra money to Rogers (my current cable carrier) to get the US HD feeds of Fox, NBC, ABC and CBS – both eastern and western feeds. The CRTC currently allows Canadian rights holders to substitute their broadcast signal over top of the actual American feed that I’ve tuned my TV to. I have a few problems with this practice that I’ve talked to a lot of people (including you) about before.
First: Often times when it comes to live events, Canadian broadcasters have to really pay attention to the live feed so they know when to start & stop their commercials. Problem is, a lot of networks are really bad at this and Canadian viewers can sometimes end up missing things that they would be able to see if they were just watching the original feed.
Second, and most important to me: if I’m paying extra money for the American channels, I want the American feed, period. Why? Well, in the case of HD feeds, often times the Canadian distributor is broadcasting at 1080i when the original feed is sometimes broadcast in 720p. Everyone knows that 720p looks better, so that’s what I want to watch when available. FOX and ABC broadcast in 720p all the time, but in some cases when Global substitutes its 1080i feed over top of Fox’s 720p feed, I get 1080i… eew.
You may argue that these are small annoyance… and you’re right. My problem is that I’m essentially paying to be annoyed and the CRTC’s policies have made it possible.
3. Craig - March 7, 2007, 1:15 PM
I can understand the HD 720p comment. I’d contact Rogers about that and the CRTC and complain, pointing out you’re an early adopter, and paying good money for content that is definitely sub-par.
The ad thing really isn’t a big deal though, because without the ad revenue that global pulls in, there would be no global. There would be no nightly newscast or regional anything. It would all be American.
The big problem is that the system is old and out of date, and we’re seeing the growing pains of this now. Companies need to see where their streams of revenue are going to come from. There needs to be advertising, as this seems to be the only way to ensure a profit, since pirating any type of content is much too easy.
The CRTC has some very, very questionable rules and regulations, but without the CRTC in place, 99.99% of all our television content would be American. I’d rather live with the ads and nasty interlaced video if it means we still get some Canadian content.
4. Jonathan Eckmier - March 7, 2007, 2:25 PM
Hey Craig, yeah maybe I should contact Rogers and the CRTC with my resolution complaint. I haven’t yet because I’m just not sure that it wouldn’t fall on deaf ears.
The big problem is that the system is old and out of date, and we’re seeing the growing pains of this now. Companies need to see where their streams of revenue are going to come from. There needs to be advertising, as this seems to be the only way to ensure a profit, since pirating any type of content is much too easy.
Great point here. TV networks and the CRTC need to adjust with the times, especially when you consider that a lot of TV shows are now available on DVD. More and more people (myself included) are watching “TV shows” on DVD now, so how is getting the content from iTunes any different? Obviously the DVDs are released long after the original broadcast of each episode, but still, it’s essentially the same thing. Networks only broadcast the episodes once (twice in rare cases), so why not release the episodes the morning after they air?
The CRTC has some very, very questionable rules and regulations, but without the CRTC in place, 99.99% of all our television content would be American. I’d rather live with the ads and nasty interlaced video if it means we still get some Canadian content.
I agree, and I’m not advocating that the CRTC be completely abolished. I appreciate Canadian content as well and I understand that they’re there to protect Canadian networks, but they definitely need to update their policies. There’s a reason why Canada leads the world in piracy; the CRTC’s policies are causing people to look elsewhere (read: torrents) for content that could be legally available. I’m curious to find out how many torrent users (I’m not personally one of them) would switch to buying the content legally if there were an easy method of delivery.
5. Craig - March 7, 2007, 3:04 PM
As an avid Torrent user, there’s no way I’ll pay $1+ per show, when I’m paying approx $2/day to watch 24/7 Television programming. Especially considering that I can’t burn and watch the shows on my TV. Instead, Apple forces me to watch the show, via a set top box. that costs $350.00 cdn.
I don’t know if the CRTC policies lead to piracy, but I at the same time I don’t think they create an environment that’s great for consumers or the industry.
6. Dino - March 20, 2007, 6:34 PM
Both of you have made some great points here and answered or at least helped enlighten me on a lot of topics.
I just have one “demi-complaint”
Jonathan, you said “Hey Craig, yeah maybe I should contact Rogers and the CRTC with my resolution complaint. I haven’t yet because I’m just not sure that it wouldn’t fall on deaf ears.”
I think is a terrible way to look at it. you wont know whether it will fall on deaf ears or not until you send the complaint. without sending the complaint your getting exactly the same result as if your comment did fall on deaf ears.
I feel that the more we send correspondence (complaints) to entities like the CRTC the more likely they are to eventually listen. if nobody ever complains then we are sure to have no resolution of the problem whatsoever.
Again, i think everything else you said was great and very interesting.
7. OddyOh - March 22, 2007, 1:26 AM
While there’s nothing I like better than ripping into the CRTC (except maybe ripping into the CBC), I feel Canadian content creators/owners/distributors themselves are also to blame. They need to be ones pushing the CRTC (and maybe they’re trying, who knows?) to be better and more competitive. Our system in this country just flat out does not work.
Take this evening for example. CBS is running Survivor tonight (Wednesday) instead of the regular Thursday slot, due to basketball or something. But wait a minute, Global runs Survivor on Thursdays…Bones and Prison Break are on Wednesdays…what’s Global gonna do?! Survivor is no good a day later, due to co-worker induced spoilers, but if they bump their regular programming to match CBS tonight, then they’ll lose viewers for tomorrow nights’ regular shows, people who tune in expecting Survior, and those expecting a day-late Bones or House or whatever Global bought up at the big conventions down south. Also, they likely won’t have prepared any promos this past week telling people when to find their shows, since we don’t seem to produce episode specific promos in Canada. Blah, makes my skin crawl.
If there was any thinking, internet-savvy people in higher up positions, then I’d be able to launch iTunes, browse to the CTV section of the Canadian iTunes Store, and buy, download and watch Degrassi, Corner Gas and Robson Arms (If I wanted to, just for example). Also, I could browse to the Movie section and choose from a wide variety of Canadian films, most of which people have never heard of, because people here also do not understand marketing. They think if they open a film on 25 screens across Canada, then that’s a huge widespread success?! And most never even come out on DVD…rediculous! They spend their entire marketing budget on a few bus boards in downtown Toronto, useless.
Internet Baby! iTunes, and online distribution methods like it, are the way to go, it’s painfully obvious. But I’ll give credit where it’s due, CTV does manage to stream (Windows Media…yuck) shows on their site, and I visit TSN Broadband every day during the hockey season (especially since I don’t get TSN on my cable box, cause I’d HAVE TO subscribe to the analog tier in order to get the HD feed…the main reason I hate the CRTC).
Where was I…blinded by my own rage here. Oh yes, the CRTC. As luck would have it, they are up for a review this year, and I’m praying the Conservatives will blow them up but good. This is the only way to save Canadian content providers: not by propping them up with ‘blood money’ made from second-rate simulcasting of US shows and running the same Tim Horton’s and Subway ad every single break, sometimes the same ad back to back. No, but to challenge them to find new avenues to get their content to the people who want it the most.
I also prefer to watch the US feed of 24. Global’s feed removes not only the US HD ads, which I prefer over the Canadian low-def poorly lit slap-stick (even though I mostly fast forward everything anyways), but they also remove the pre-show promos voiced by Big Voice Guy, Don LaFontaine…plus, they also shove their cheap looking ‘Viewer Discretion’ warnings into every commerical break. Bah, who needs it, I’ll just watch it on the West Coast feed, which thankfully is not simulcrapsted.
But wait, if we Canadians watch all our favourite US shows on US networks, won’t that kill Canadian advertising, which Canadian networks use to fund new Canadian shows? Well, no, I don’t really think so. The fact is, a good show is a good show…I don’t care where it comes from (My favourite show is the British “The Office”, for example). Let’s look at Corner Gas. They’ve been averaging 1.6 million viewers, making it one of the highest rated Canadian shows. You think people are watching it for the Subway ads?!!??! Nope.
Advertising during a TV show is an outdated model. It’s also expensive, that’s why so few do it well. I know I would jump at the chance to sell my show direct (via iTunes, or other online method) to my fans! That’s the pool of opportunity Canadian content providers need to dive headfirst into. You think Avril Lavigne gives a damn if her songs are played on Canadian radio?! No, but I’ll bet she’s interested in seeing those iTunes sales numbers!!! Hence all the bonus content you’re finding on iTunes music these days…free music videos, alternate mixes, PDFs of lyrics and art, and concert tickets, etc.
Everything is a marketing opportunity, if people use their heads.
I think my point a minute ago was supposed to be, if Canadian broadcasters would quit spending all their money on licencing US content, and instead develop their own shows, we would start to see higher quality Canadian content, and more of it. People don’t care where content comes from, they’ll watch it if it’s good and they like it. We’re so protective in Canada, but at some point you have to just worry about playing your own game, not worry what the other team is doing…sorry, watching the Leafs trying to get into the playoffs these past weeks is wearing me down. ;)
The government already has the Canadian Television Fund, which all the cable companies pay into to fund home grown programming. But then when the show is made, they bury it against Hockey Night in Canada, instead of running them in decent timeslots against, dare I say it, American shows. America churns out the same percentage of crap as we do, don’t worry. I say it’s time to rise to the challenge. But bottom line, nothing will get watched if you don’t market it…put out the pilot on iTunes (or the show’s own web site), stuff like that.
Anyway, broadcasting may not be completely dead just yet (live sports for example), and ads will always be around. Either we buy the shows outright (TV on DVD, iTunes), or get them free, but with ads. I would love to see more Canadians take advantage of the freedom of the Internet. Cut out the middle man, in this case, the dinosaurs at the CRTC and cable companies, and sell direct to your audience.
The Apple TV will hopefully provide the missing link for many people to send digital content to their living room. I think it’s pretty cool, although I have a lot content not in iTunes which may not play, and I already have my iMac hooked to my HDTV with a 20ft DVI cable anyways.
Thanks for your time, I didn’t intend to write this much, but my blood just boils when I think of all the content we’re “not allowed” to get in this country. And when I think of all the content we should be making on our own, but we’re too worried about CSI and Law & Order. On the other hand, there’s plenty of hockey to watch! Course, hockey has it’s own regional ridiculousness, try being a Leafs fan outside of “Leafs Nation”…
Bottom line, Canadians should be all over iTunes…buyers and sellers alike. Here’s hoping those screenshots from the new iTunes are indeed signs of things to come, sooner the better!
Also, I read an article earlier today about how all the best Canadian writers go South to write for US shows. Maybe if we produced more shows here, some of them might stay? We have plenty of talent, just look at our roster of world famous comic actors.
All this being said, I myself have not yet sent a letter to the CRTC, which is pretty lame of me, I just haven’t made the time, but I will. Here’s some decent contact info, looks like they have fancy new forms and everything:
http://support.crtc.gc.ca/CRTCSubmissionMU/forms/main.aspx?lang=e
Might I recommend the “Complaints and Inquiries” button? :) I’m gonna tell them I really don’t approve of simulcasting…let me watch American shows the American way, and I’ll watch Canadian shows the Canadian way, whatever that ends up being. I’m paying the Canadian cable company to get the US networks, I fail to see where it says I don’t get to watch them in their entirety!
The CRTC site says your complaint will be responded to within 10 business days, so they do read them. I did send an email to TSN last week thanking them for TSN Broadband, but I also asked them why doesn’t it work in Safari yet, etc. Somebody will read it, and that’s enough to make it worth it. It feels better to get it off your chest.
Alright, better go, don’t wanna hog the blog. Thanks for creating discussion with your post. I made a similar post on my blog in September 2006, please check it out (although some of it’s questions have since been answered):
http://oddyoh.blogspot.com/2006/09/no-itunes-tv-shows-in-canada-make.html#links
I’m going to link to your entry, gotta spread the word as far as we can. One more thing, a good site for more information on all things Canadian Production-related: http://www.playbackmag.com/
8. Jonathan Eckmier - March 22, 2007, 12:09 PM
Dino: You’re right, it’s a bit of a terrible attitude towards the situation. I guess I just never really looked into it too much, but I may do so soon… I just need to find the time to write my complaint. Thanks for the comment.
OddyOh: Wow, that must have been a mouthful. How do I respond to that? Well, I’ll start by thanking you for what was a very well-written well-informed comment.
I was unaware that the CRTC is up for a review soon, maybe even writing our respective MPs might have an effect?
I think you’re absolutely bang on when it comes to the Canadian networks being a little behind the times. Really, this is the same argument that the recording industry has been pussy-footing around for years. Instead of viewing the Internet as a threat to their business, the media industries should be embracing the Internet as a great possibility for a new revenue stream. I don’t understand what they’re afraid of.
Also, TSN Broadband is great and makes me love TSN even more.
Thanks again for your comment, more thoughts may follow as I read it over again :)
9. Michael Zajac - May 31, 2007, 1:39 AM
If Apple made a deal to distribute a good range of CBC content through iTunes, I’d cancel my crappy cable and by an Apple TV tomorrow. I bet a lot of other Canadians would too, and that would apply some pressure to get the ball rolling on deals with the other networks too (I’d be happy with CBC and BBC).
10. Jonathan Eckmier - June 2, 2007, 7:49 PM
Michael: I think you’re right… once one network gets on board with iTunes the rest will have to follow suit. That’s what happened with the music industry so I’m sure it would be pretty similar. I’d prefer a network like Global or CTV to be the first because I’m not a big fan of anything that CBC has (except for the sports), but at this point I think I’d have to be happy with anything.
11. James - June 28, 2007, 5:45 PM
I don’t at all think it’s a problem with Apple, or of it is, they’re the very least to blame. I’m sort of confused by why this online form of content delivery really must respect international borders in the first place? There has GOT to be a loop-hole blanket solution.
I WANT to give away my money for this stuff but there are no takers. I know of work-arounds, but they seem shady and I want to view stuff without worrying about getting in crap by the CRTC thugs or whomever.
Like if I go in to the states, I’m pretty sure I could legally acquire US content - and then come home and it’d still be all legit - so what? Does that mean that I need to go on a virtual trip to the US to bypass this retarded red-tape? Someone out there, start up a proxy service where by you can go on virtual vacation - you get a real world “interface” (address) to use while on vacation and can access material from where you’ve gone as though you’re there - via proxy.
And seriously, if I could be put in a room with the dorks that are guarding these road-blocks, I’d love to give them a stern palm-on-the-forehead slap.
(*screams*)
That is all.
12. Jonathan Eckmier - June 29, 2007, 10:42 AM
James:
I WANT to give away my money for this stuff but there are no takers. I know of work-arounds, but they seem shady and I want to view stuff without worrying about getting in crap by the CRTC thugs or whomever.
This really boggles my mind as well. I too want to give my money away to get content, but there’s no one to meet that demand. There’s also no way that you and I are the only 2 people in Canada who want to be able to purchase content from iTunes, so I just don’t understand why this process is taking so long. Maybe it’s just not a priority for Apple, knowing that our market isn’t very big (compared to the States).
I’m curious about how many Apple TV’s they’ve sold in Canada though. Getting YouTube on your HDTV couldn’t be that much of a draw… could it?
13. Brian Fried - August 31, 2007, 10:38 AM
CRTC isn’t the only factor: it’s Rogers Cable. Rogers was able to convince the CRTC to limit satellite broadcasters Star Choice and ExpressVu to only carrying content that was available on regular cable as well – which in turn has led them to carrying only channels that Rogers DOESN’T have an exclusive contract for.
Let me tell you: as a Star Choice subscriber, there was nothing more annoying than seeing ads for Cool-TV every program and knowing that Rogers would never allow it on your provider.
There’s only ONE company in Canada that can get the TV and movies on for us, and that’s Alliance Atlantis. Alliance is coproducer of CSI, and distributor for major studio films up here (like New Line’s Lord Of The Rings). In fact, the Canadian trailer for The Golden Compass is different than the official trailer because it states that Alliance is presenting the film instead of its actual producers/distributors.
CBC is already offering programming on its website – including full episodes of Doctor Who – so it’s quite probable that they’d follow suit. CTV, because it carries CSI and other Alliance Atlantis shows, would follow with their own, since they too have their own TV streaming on their website.
It would be really nice for Apple to start offering TV programs and movies here in Canada like they just got in the UK – ESPECIALLY as the new season is about to begin in a few weeks – but, quite frankly, Canada doesn’t seem to be a priority.
UNLESS, of course, they’ll be connecting the Canadian store changes to the arrival of the iPhone in October, since iPhones are boasting their TV store and YouTube connections as well.
14. jephson Stirlng - September 26, 2007, 12:08 AM
also it could be a hint that if you click on the podcasts thingy in the music store, the tv show and movie categories come up….
15. Steve - October 2, 2007, 4:13 PM
There are 2 major things you need to know on this topic that most people do not yet know.
1) The CRTC states that all content available on television or radio must be minimum 30% Canadian or more. iTunes is probably having difficulty reaching that content requirement.
2) Rumour has it that by 2009 the CRTC will be getting rid of this requirement and lifting any other barrier that would prevent the release of TV shows and movies on iTunes or other internet television service.
Based on the information above which I have pieced together by other rumours, and I know your looking for a better answer, Canada SHOULD have television and movies content on iTunes in 2009 or sooner.
Hurry up and wait.
16. Randy - November 14, 2007, 6:12 PM
Time to get a US credit card with a US address. If you have a friend, it’s not that hard. Presto - you’re buying US content from the US iTunes store.
That’s the silly thing about this whole CRTC protectionist thing. We don’t live in a world where TV is broadcast over the air anymore. Things are digital and there are no borders! Time for the CRTC to get with the times.
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